Gordon Jack was born and raised in Palo Alto, California. After graduating college, he worked in advertising, writing commercials for supermarkets and banks. He is best known for the phrase “Imagine the Pastabilities” which ran in many local Sunday newspapers. After exhausting himself creatively, he moved to Spain and taught his special brand of advertising lingo to foreigners (well, technically, Gordon was the foreigner, not the Spaniards). If you travel to Andalucía, you will hear locals exclaim at cafes and restaurants, “Hay demasiado pastabilities!” when confronted with too many menu options.
Now Gordon lives in San Francisco and works as a librarian in a public high school, where he plans to force teenagers to read his debut YA novel The Boomerang Effect when it’s published in 2016.